Boston University Million Hours Project - MarCom Idea


Boston University has pledged one million hours of community service to charities. Go Terriers (my alma mater)! See http://www.bu.edu/millionhours

They expect this to take 5 years... Here is an idea to fulfill it in less than half that time ... while giving Red Cross the services we need ... help reaching students around town and the world!


1- Allow students to volunteer for charities by spending time helping charities with Marketing Communications.

2- Rack up hours faster in the Million Hour Project by harnessing student's natural New Media-minded interest and capabilities.

3- Provide real-world MarCom experience for students to get resume-building knowledge and face-time with potential employers.

4- Help charities like the Red Cross with much-needed guidance in reaching younger volunteers.


I am talking with the BU team on the Million Hour Project.

Stay tuned...