Infographic - Social Media for Social Good

The below infographic, from the online MBA program at the Univ. of North Carolina,  highlights some of the causes and campaigns (including the toy sharing Tweet Drive) that have succeeded in recent years. While each campaign utilized online communication differently, they provide a look into how non-profits can harness social media and use it for widespread change. 

Here are some key stats from the infographic that highlight the evolution of charitable giving and how online activism is changing the non-profit industry:

• – 80% of Gen Yers have donated financially or with goods/services in past 12 months.
• – Nearly 50% of web users surveyed by the Red Cross said they would use social media in an emergency.
• – 1 in 5 adults have donated to charity online.
• – Prior to 2010, $1 million had been donated to causes through mobile devices. After the earthquake in Haiti, that number jumped to $50 million.

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